30 days before launch. The launch moment. 30 days after launch. A structured, premium roadmap for how MarketinCrew launches Burgertory India.
Establish Burgertory India's digital presence and ensure all customer-facing platforms are ready before launch.
Outcome: every customer-facing platform starts launch-ready and discoverable.
Outcome: Burgertory looks consistent across all first-touch platforms.
Outcome: audience curiosity builds before the opening date.
Signature burgers, hero burgers, loaded fries, desserts, shakes, drinks, ingredient shots, macro food photography, cheese pulls, cross sections and sauce drizzles.
Burger-making process, patty smash, flame grilling, kitchen BTS, team introductions, store interiors, customer experience, packaging, delivery prep, founder story and lifestyle content.
Maximise visibility and create a high-volume launch content bank.
Note: launch-day live coverage is an additional optional service if selected. The launch film edit depends on the quality and quantity of footage captured during launch-day coverage.
Convert launch buzz into consistent visibility, orders, visits and brand recall.
Burger features, signature burger spotlight, burger pairings, ingredient highlights and ASMR reels.
Keep craving and product memory active.
Kitchen BTS, team introductions, packaging features and delivery preparation.
Make the brand feel real and operationally strong.
Customer testimonials, community reposts, reviews and UGC features.
Build trust and social proof after launch.
Trend-based reels, meme content, FAQs and platform-specific content.
Keep the page active and locally discoverable.
Delivery experience, offers where applicable, Zomato / Swiggy discovery and review campaigns.
Drive order intent and repeat visits.
These activities are recommended to create stronger launch visibility, social proof and early market buzz. They are not included in MarketinCrew's core strategic content scope and can be planned separately based on final approval.
External amplification is planned separately based on the final vendors, creators, platform plans, quantities and approvals.
